Build Motivo cùng chúng tôi

Motivo is an automotive services platform in Ho Chi Minh City, focused on EVs and hybrids. We combine buying advisory, used-car trade, paperwork, insurance, and technical inspection. We're building a buying-owning-selling journey that's more transparent and more aligned with the buyer than what the market currently offers.

You'll own Motivo's digital products — motivo.vn, the internal admin portal, the Lark Base CRM system, and the entire transaction data pipeline. This is a builder role, not a manager role. You'll write specs, work directly with dev/vendors, ship features, and measure outcomes.

• Own the 12-month product roadmap, prioritizing features by business impact and customer need.
• Write PRDs, user stories, and acceptance criteria for internal and external dev teams.
• Manage relationships with dev vendors — review code quality, validate deliverables, ensure deadlines.
• Own the Lark Base CRM: schema design, automation workflows, and data integrity across 4 business lines.
• Coordinate with marketing and operations to build a clean conversion funnel from traffic to lead to transaction.
• Analyze usage data, customer feedback, and transaction data to inform product decisions.
• Drive Phase 2 launch (motivo.vn marketplace) and Phase 3 (data product, dealer SaaS).

• 3–5 years of Product Management experience — preferably in marketplace, fintech, e-commerce, or automotive.
• Track record of shipping consumer-facing products from 0 to 1, not just feature work in mature products.
• Strong data analytics skills — comfortable with basic SQL, able to pull data and ask the right questions.
• Solid grasp of web/mobile development — enough to brief technical work, no need to code.
• Systems thinking — you can spot dependencies between modules and pre-empt conflicts.
• Native or fluent Vietnamese. English good enough to read technical docs and work with international vendors.

• Experience in automotive, EV, or financial services in Vietnam.
• Managed in-house or outsourced dev teams previously.
• Familiar with Lark Base, n8n, or other no-code/low-code automation tools.
• Have worked at early-stage startups and understand the 0-to-1 rhythm.

• Real authority — you own the digital product, you don't wait for approval on every feature.
• Build from early stage — direct impact on the company's direction in the next 12–24 months.
• Vietnam's auto market is at an inflection point — EVs/hybrids are the rising wave.
• Founding team has deep automotive marketplace and growth background — you'll learn a lot.

Motivo is an automotive services platform in Ho Chi Minh City, focused on EVs and hybrids. We're building the "Xe Không Khói +" community and a content-data-advisory ecosystem that nobody else in this market has tackled. This role is about building the growth engine from scratch — not optimizing one that's already running.

You'll drive Motivo's full acquisition and retention across multiple channels: organic content (TikTok, Facebook, YouTube, SEO), paid acquisition, community, and Zalo OA. You're not just running campaigns — you're building the playbook so the team can keep running it after you move on from tactical work.

• Own the end-to-end growth funnel: from awareness (TikTok/Facebook/SEO) to transaction (EV Concierge, paperwork, C2B2C).
• Build and maintain the content engine — output of 8 TikTok + 4 Facebook + 1 YouTube + 4 SEO blog posts per month, coordinating agency and in-house.
• Manage paid acquisition budget (15–30M VND/month early on, scale by ROAS) — Meta Ads, TikTok Ads, Google Ads.
• Drive the "Xe Không Khói +" community on Facebook Group + Zalo OA — owner story curation, community engagement.
• Build attribution model across channels: traffic → form → consultation → deal.
• On-job training for the marketing junior (Thuận) so they can take over tactical execution after 3–6 months.
• Weekly KPI report to the CEO; monthly review with insights and pivot recommendations.

• 4–6 years of Growth Marketing experience in marketplace, e-commerce, fintech, or D2C.
• Track record of scaling a channel from 0 to meaningful volume — not just optimizing already-traction channels.
• Strong performance marketing chops: comfortable reading Meta Ads dashboards, understanding attribution, debugging conversion drops.
• Understanding of organic content: TikTok algorithm, SEO keyword research, Facebook Group dynamics.
• Experience managing agencies and creators/KOLs.
• Data-first mindset — you don't make decisions on instinct alone.
• Native or fluent Vietnamese. English good enough to read international marketing literature.

• Experience in automotive, EV, or other high-AOV considered-purchase products.
• Built a meaningful community from scratch (not personal influencer following — community brand).
• Familiar with Looker Studio, GA4, or other BI tools.
• Strong aesthetic sense — can evaluate creative without needing a creative director.

• Build a growth engine for a new category — there's no existing playbook, you create it.
• Real transaction data to ground your content — not generic content for the sake of it.
• Founder understands growth — no need to re-pitch every concept.
• Small team, fast decisions, no political layers.

Motivo is an automotive services platform in Ho Chi Minh City. One of our biggest competitive advantages is our network of dealers and financial partners. The BD Manager role is about expanding and deepening that network — turning it into a real moat.

You'll drive Motivo's entire B2B revenue: building partnerships with EV/hybrid showrooms for the EV Concierge pipeline, expanding the dealer network for C2B wholesale, and developing long-term strategic partnerships.

• Expand the EV/hybrid dealer network in HCMC and surrounding provinces — from 5–10 dealers initially to 30+ within 12 months.
• Negotiate referral fee structures with each dealer — ensuring fair terms for both sides and full transparency with customers.
• Build the C2B wholesale channel: sourcing used vehicles and selling wholesale to the dealer network.
• Drive the dealer SaaS roadmap (Phase 3) — from Lark Base prototype to a meaningful dashboard product for dealers.
• Manage relationships with 3–5 strategic dealers at the key account level: monthly reviews, joint promotions, exclusivity discussions.
• Coordinate with Anh Long on dealer intel — turning intel into actionable insight for Concierge and content.
• Set monthly KPIs for each partnership: leads sent, deals closed, revenue contribution.

• 4–6 years of B2B BD/Sales experience — preferably in automotive, real estate, fintech, or logistics.
• Have managed B2B portfolios with 20+ active partners simultaneously.
• Strong negotiation skills — you find win-win, not zero-sum.
• Understand unit economics and P&L — you know if a deal is actually profitable, not just GMV.
• Strong network in Vietnam's automotive industry, or proven ability to build one quickly.
• Native Vietnamese. English good enough to read contract templates and work with international partners as needed.

• Have worked at auto showrooms, dealer groups, or OEMs (Toyota, Honda, BYD, VinFast, Hyundai).
• Experience with insurance or auto finance partnerships.
• Understand the auto sales cycle in Vietnam — from quoting and financing to paperwork and delivery.
• Have built fleet sales or B2B2C channels.

• Clear ownership — you own B2B revenue, no shared accountability with another role.
• CEO has deep partnership background — you have a strong sponsor for big deals.
• EV market is in transition — this is the moment to build dealer relationships before the market consolidates.
• Clear bonus structure tied to deals closed and partnership volume.

Tư vấn khách hàng mua xe điện/hybrid mới qua mô hình EV Concierge của Motivo — bạn KHÔNG làm sales push, KHÔNG đại diện hãng cụ thể. Bạn đại diện người mua: hiểu nhu cầu, tư vấn chọn xe phù hợp, kết nối dealer có deal tốt nhất, hỗ trợ thương lượng giá. Mỗi tháng deliver 5+ deals/người sau 3 tháng training.

• Follow-up 100% lead inbound từ website/ads trong 10 phút (commitment với khách).
• KYC khách hàng: ngân sách, nhu cầu sử dụng, điều kiện sạc, ý định finance vay.
• Tư vấn 2-3 model phù hợp dựa trên data Motivo (giá, phạm vi, ưu đãi đại lý).
• Coordinate test drive với dealer partner. Đi cùng khách lần đầu nếu cần.
• Negotiate giá + bonus với dealer thay khách. Đảm bảo giá mua tối ưu vs market.
• Hỗ trợ giấy tờ + bảo hiểm + lắp sạc nhà — handoff Hiệp.
• Follow-up post-purchase 30/60/90 ngày — feedback xe, recurring revenue (BHVC, dịch vụ).

• Communication tốt — gọi điện, present, lắng nghe.
• Có xe máy + bằng lái B2 (để test drive cùng khách).
• Biết dùng Excel/Google Sheets, Zalo, smartphone basic.
• KPI: 5 deals/tháng sau 3 tháng training (training period: 2-3 deals).
• Tinh thần học hỏi nhanh — Motivo có database 50+ models EV/hybrid, cần thuộc spec cơ bản trong 2 tháng.
• Tính cách trung thực — không nói dối khách hàng để close deal nhanh.

• Đã làm sales auto showroom (VinFast, BYD, Toyota, Hyundai...) 1+ năm.
• Hiểu thông số kỹ thuật xe điện: pin LFP vs NMC, charging curve, range thực vs WLTP, regen brake.
• Có sẵn network khách hàng cá nhân từ job cũ.
• Bằng đại học (không bắt buộc — kinh nghiệm sales auto > bằng cấp).

Khách đang phân vân giữa VinFast VF6 và BYD Atto 3 — ngân sách 750tr, đi 60km/ngày, có chỗ sạc nhà. Bạn sẽ tư vấn xe nào và 3 lý do cụ thể?